The benefits of using social media for brand awareness
You have heard the term brand awareness, but you may be thinking "what can this do for my brand"? Brand awareness helps create trust when your brand is newer and social media is one of the best tools you can use.
Here are some benefits of using social media to promote your brand:
The most cost-effective form of awareness
Despite all the talk about how the algorithm works, social media is still one of the best free forms to bring your brand awareness. One of the most important things is creating consistency for your audience and showing up.
Find the content your customer wants to see
Social media is a great place to start for competitor research and a great place to strategize your content. Once you have developed a strategy you can start playing it out to find what your ideal customer is wanting to see from your brand.
Help build your mailing list
When you target your ideal audience on social media then you are already in the progress of building your email list. Create special offers to followers on social media and encourage them to join your mailing list. Don't forget to keep them engaged with emails as you would with social!
Customer Interaction
Social media makes it easy to communicate with your community through the content you post, however, it also serves as a customer service platform. Your customers and potential clients can easily reach out to you and get their questions answered right away versus waiting around for an email back.
Brand Creativity and Values
Social media is such a creative platform it is a great place to get your creativity going! Customers want to see more than just your product, this is where your BRAND really comes in. Post various elements of what your brand stands for and focus on what separates you from the competition.
Now that you have a better understanding of the highlights of brand awareness and how social media can be a significant contributing factor you can start with a strategy session. Make a plan for who you want to attract and how you want to show up on social media. Don't forget to ask questions and get creative!