What is feed design and why is it important for your brand.
Feed design is when you take the time to work on the branding elements of your Instagram feed. Instagram is a fantastic resource for product-based businesses. With Instagram's shopping feature it is getting easier for potential customers to purchase, but they need to understand your WHY before they BUY (aka understand your brand values!).
So why is feed design important for your brand?
Taking the time to work with someone on your feed design is vital in making your brand stand out. So often, I see brands using generic Canva templates or graphics from another brand to promote an event or announcement. Using outside graphics can really distract from your brand presence and make it hard to read your feed. Think of your Instagram profile as a work of art it needs to work well together and be easily interpreted.
Below is an example of a feed with generic graphics and branded graphics:
Which are you more likely to purchase from? Which is easier for your eyes to move through?
Benefits to a curated feed:
-Presents your brand as polished and will be more likely to attract potential customers
-It is easier to read and understand at a quick glance
-Allows potentials customers to recognize your brand when seeing marketing materials
-Shared materials on Instagram will link back to your brand instead of using other graphics from outside brands
Luckily if you are still feeling lost I offer services for feed design as well as social media management.